THEAX
THEAX · The decision-design platform

For the first time, you can see the whole path.

the problem was never motivation, it was the lack of clarity.

The problem

You want to do something. You get motivated. You start. And within days, you lose control.

The plan that was crystal clear on Monday is, by Thursday, loose notes and screenshots you never opened again.

You ask an AI what to do today. Tomorrow you start from scratch again. You do things every day, but you cannot tell if you are moving forward or just staying busy.

And the usual thought arrives: “I lack discipline, the problem is me.”

No.

You are doing, all by yourself, the work of an entire team:

01Design the plan02Keep it current03Measure if it works04Adjust when things change05Know what to do next

Nobody holds all of that by hand for weeks.

You do not lose control because you are weak. You lose it because you never had a system to hold it for you.

The problem was never you. It was not having a way to hold it.
With THEAX

From a loose idea to a plan that moves

You tell it your goal like you would tell a friend. THEAX turns it into a clear objective, builds the blueprint week by week, and adjusts it as you go. You talk, THEAX executes.

Example
I want to launch my clothing brand in 6 months.
Phase 01 · Discovery

Speak honestly.

To build a realistic result we need reliable, honest information. The more sincere you are with yourself, the more precise your plan becomes. Voice or text, crisis-aware, bilingual.

There is no worse lie than the one you tell yourself and believe.

Smart Feedback

Your plan adapts as you go

Life changes, and so does your plan. With Smart Feedback you tell it what happened and THEAX edits and optimizes your plan on the spot: it moves tasks, recalibrates weeks, and keeps your goal on track. No starting over.

Memory Trainer

Turn what you learn into memory that lasts.

Talk to your AI tutor and it auto-generates cards from the conversation. Practice across four modes, let spaced repetition resurface them at the right moment, and watch what you learn move into long-term memory. XP, levels and streaks keep you coming back.

How it works

See the platform from the inside

A short tour through THEAX: how you talk, how the plan gets built, and how you follow it day by day. Press play for the full walkthrough.

Pricing

Pick your depth.

Every tier ships the full THEAX loop: Discovery, Blueprint, Smart Feedback, Adherence. Each step up keeps everything below it and adds depth, frequency, and room to iterate.

Free
$0

Get your first blueprint. See if it fits.

  • 1 blueprint (lifetime)
  • Discovery + Smart Feedback
  • Standard reasoning
  • 1 Memory Trainer project
Start free
Start here

Create your first blueprint and live the full loop, no card required. The way to see how THEAX turns a goal into a real, executable plan before you commit to anything.

Basic
$19.99/ mo

For the focused builder.

  • 2 blueprints / cycle
  • Standard+ reasoning
  • 2 Memory Trainer projects
  • 25 voice min / day
  • File uploads up to 20 MB
Choose Basic
vs Free

Go from trying it to building with it. Recurring blueprints every cycle, a step deeper reasoning, Memory Trainer, and file uploads. For when you have decided to move for real.

Recommended
Pro
$29.99/ mo

Deeper reasoning. More room to iterate.

Everything in Basic, plus
  • 3 blueprints / cycle
  • Advanced reasoning + 20-year horizon
  • 1 full regeneration / cycle
  • 4 Memory Trainer projects
  • 50 voice min / day
  • Richer content per step + OCR uploads
Choose Pro
vs Basic

The depth jump. Advanced reasoning with a 20-year horizon, a full regeneration each cycle, double the Memory Trainer, and more voice. For people who actually iterate on their plan, not just start one.

EliteTop tier
$64.99/ mo

No ceiling. The deepest THEAX.

Everything in Pro, plus
  • 4 blueprints / cycle
  • Deep reasoning (maximum depth)
  • 2 full regenerations / cycle
  • 8 Memory Trainer projects
  • 150 voice min / day
  • Audio attachments + largest files
  • Priority Smart Feedback support
Choose Elite
vs Pro

No ceiling. Maximum reasoning depth, two full regenerations, 8 Memory Trainer projects, audio attachments, the largest files, and priority support. The deepest THEAX has to offer.

Cancel any time7-day refund windowNo card to start free
Behind THEAX

We built the system we always wished existed.

THEAX started from one frustration. The problem was never motivation, it was clarity. We were done with plans that looked perfect on Monday and dissolved into screenshots by Thursday.

So we built a platform that turns a loose idea into an executable blueprint, and keeps adapting it while you move. Two people, one conviction: execution should never depend on willpower alone.

Sandy Hernández
Sandy Hernández
Co-founder · CEO
Daniel Castañeda
Daniel Castañeda
Co-founder · CTO
Start your blueprint
Sandy & Daniel, co-founders
Begin

Your first blueprint is free.

Five days to decide. No card needed. Cancel any time. Refunds within 7 days, no questions.

THEAX. The operating system for your goals.